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Using Social Sites like LinkedIN to Drive Traffic

LinkedIn profiles have so many opportunities for Search Engine Placement and the majority of people do not take advantage of it for their business. Here are some easy things to change on your generic profile to make it really personal to you and your business as well as giving it Google Juice.

Here is a screen shot showing the placement of the “edit” links referred to below.

1. Make sure your profile name is in the form you are using online. Example: Dorothy Scott vs Dotty Scott. Since I am using Dotty I went into the Account Settings and changed the Dorothy to Dotty.
2. Change your public profile URL to reflect either your name or your business name. When you are in the Edit Profile mode there will be a link next to your “Public Profile” that says edit – click the link and enter your new profile url. Then use this link on your website, blog, email signature, and forum signatures. Continue reading →