Search Engine Optimization: Basics For Business Owners
Search Engine Optimization (SEO) Basics
Business owners know a few things about Search Engine Optimization ~ it is expensive, difficult, and needs to be outsourced. I am here to tell you a secret – are you ready? Are you listening? SEO is not hard, not complicated, and not beyond your reach. It is actually easy, just time consuming. The most basic concept is this – use keyword phrases that you want search engines to index for your company. That is it – the whole concept. Now for the strategy ~ where do you use these keywords? Here is a rundown of several places where keywords need to be utilized:
- Website Title
- Page Titles (each page needs to be different)
- Article Titles – These titles need to be Header1 or H1 tags
- Articles need to use subtitles – Header 2 – Header 6 – like an outline
- Anchor text (the link that is actually clicked is the anchor)
- Near the beginning of each page’s first paragraph
- Bold keywords have more weight
- The last phrase on the page
- Picture alt and title tags
- Meta tags
Let’s explain a few of these. Continue reading
