Online Marketing With Dotty
Small Business Owners ~ Get Control of Your Traffic and Your Site!
Are you frustrated with Social Media? You hear people say it will get you more business, but all you see is time going down the drain.
Blogging! You hear people mention Blogging like it is the answer to all your online problems. You have no idea how to do it, or even what it is.
You want the confusion to end!
You need:
- More Traffic
- More Sales
- More Customers
- More Clients
Benefits of Membership
- Social Media ~ the technical parts as well as how to use it to your benefit
- Blogging ~ What is it and how to use it effectively
- WordPress videos ~ Settings, Plugins, Special Features, How To Videos
- Basic office software training ~ Word, Excel, PowerPoint
- Article Marketing ~ How to, where, and why
- Basic Search Engine Optimization Tips and Tricks
- Everything a Small Business owner needs to get your site Rocking and bringing you business!
| What is Included | ~Membership~ |
| Private Members-Only Website | X |
| Private Member Forum | X |
| Resource Library | X |
| “How To” Articles | X |
| Dotty’s Tools | X |
| Dotty’s Resources | X |
| Webinars and Recordings | X |
| Monthly Live Q&A Call (60 min.) + Recording | X |
| Ready To Get Started? | Membership $19.95 per Month |
Titles of some of the Training Videos
- WordPress General Settings
- WordPress Dashboard Customization
- WP All In One SEO
- WP Plugins overview part 1 & 2
- WP Widget overview
- WP How to add an Optin Box to sidebar
- WP Automatic Upgrade Feature
- Content Creation: Simple Keyword Research
- Content Creation: Writing a Post
- Blogging for Business (3 parts)
- Gravatars
- SEO Essentials
- LinkedIn Overview Part 1 & 2
- Facebook Lists
- Link Building
- and More…there are videos being added every month
I am so excited about Dotty’s new membership website which I believe to be a great value for anyone interested in moving their business forward. Dotty offers a great wealth of information that she is able to present in clear, concise terms. Not only did she design my website, she has helped me navigate social media and I am now able to market my business using online video tips. I have worked closely with Dotty both one-on-one and in her classes. She is very knowledgeable and has proven to be a tremendous resource for my business marketing needs.~Terri Shinners of Look Sharp Feel Great
Dotty has improved my business presence on the web by 100 fold. My site is reaching to all points of the world, thanks to Dotty. I can not say enough about how much this has improved my sites exposure. Five Stars for Dotty Scott for teaching me what to do online to promote my site. I would recommend Dotty’s training if you are not getting the results you expect from your website.~ Captain Bob Travel Agent
Dotty, I just wanted to say thanks for such a great Advance Facebook FanPage class. I have updated my user name and my Tabs! ( If you have a business, you need to take this class! ) It is worth every cent!I took Dotty’s advice on blogging, and within a just a few days I was on page 1 of Google for “branding for your phone” and Custom Skins for your phone” Wow!, it was that easy! Thank you Dotty!!!!
~ Jodi Tripp – No More Naked Phones
Dotty, I can’t believe how much valuable information you generously gave before we even decided to work together. Thank you so much! Its obvious you really know your business and you present it in a way that is clear and easy to understand. I look forward to our working together and experiencing the benefits of your expertise!~ Gail Moore
I am looking forward to working with you!
My Guarantee:
Not sure this membership is for you? Try it for a month.
If it’s not for you, cancel your subscription and walk away without owing a penny more or having any commitment.
Bing: Local Search For Local Businesses
Claim Your Local Listing in Bing
Microsoft’s new search engine – Bing – is a great tool for local businesses. The new search engine focuses on local search – what could be better for a traditional business? There is a process to claim your business and get it listed on Bing. Go to Bing and sign in with your Windows Live ID, or register to get a Windows Live ID. (Windows Live is like Google Profile for Google – every business needs a Windows Live account). Enter your business information then locate the business. You will either be given a listing to claim or given the option to create a listing. Then simply follow the steps and fill out the form as completely as possible. A few tips:
- Try to leave nothing blank
- You can enter up to 6 listing categories – don’t stop at 1
- Photo loader does not seem to work at the time of this writing – be sure to go back later and upload photos – they claim to allow up to 10. Include a logo, image of yourself, and images of your business
Windows Live also has the option to submit a sitemap and use the Web Master Tools. These are highly suggested – if they are too technical then get your webmaster to help. The link to the Web Master Tools is here.
Go through the process of authenticating your website (up load an xml file onto your server or add meta data) then you can submit the site map and see what pages are indexed and other data that will help to get your site ranked well. Also make sure your robots.txt file does not block Bing from crawling your site.
These things are important for getting your website indexed well in Bing. If they are too technical then get in touch with your Web Master and it will be easy for them.
For more education on Search Engine Optimization…
Posted in SEO for Businesses | 
Bing, Business Listing, Local Search, Traditional Businesses | 
6 Comments
How Does Your Name Rank In Google?
What Do People See When They Google Your Name?
As a small business owner it is essential that people trust you online – if you ever plan to actually sell online. People buy from people they trust ~ any “negative press” can kill the deal ~ even if the press is not actually about you, but about someone else with your name! It is hard to tell when researching online if you are reading something about the right person. Have you ever researched someone and read something bad about that person just to find out that it was the wrong person ~ with the same name? Something like that can absolutely kill the sell if it happens when someone is researching YOU!
The goal is to get anything bad associated with your name to be somewhere beyond the 2nd or 3rd page of the search results. Everything on the first 2 or 3 pages of the search results needs to be positive, items you have published, and positive feedback from customers.
Strategies That Work
Let me share what I have done to dominate the search engines for my name ~ feel free to use these tactics to help with your name as well.
This is a list of strategies I am using to control my name. The last thing I want is for someone looking for a Web Designer to find my site then research my name and find anything negative. I don’t care if it is something talking about a different Dotty ~ people will think it as me and go elsewhere for their business ~ something I just can’t afford.
If you have more ideas for people feel free to add them in the comments section!
More training on Online Marketing for Small Businesses…